PFC Develops New Shake: Proceeds to Benefit ALS Research
Summary: Juice Bar Supplier Performance Food Centers Raises Funds for ALS Research in the Name of Friend and Fitness Industry Veteran Augie Nieto.
Pottstown, PA August 13, 2009 – Performance Food Centers has joined the battle against ALS by developing a new healthy smoothie shake. A portion of August sales of “Augie’s Shake” will go towards finding a cure for this insidious disease.
Performance Food Centers became involved in finding a cure for ALS when friend and fitness industry veteran Augie Nieto was diagnosed with the condition in 2005. “The juice bar and fitness industries are a tight-knit group” said Dan Young, President at Performance Food Centers. “We’re familiar with Augie’s battle with ALS and we want to help him and others afflicted by this condition.”
Augie Nieto has been a leader in the fitness industry for nearly three decades; since his diagnosis, Augie has worked tirelessly to raise funds to find a cure. A progressive neurodegenerative disease, ALS affects nerve cells in the brain and spinal cord that eventually cause complete paralysis. As Co-Chairman for the Muscular Dystrophy Association’s ALS Division, Augie and his wife Lynne lead the “Augie’s Quest” fundraising initiative to help find a cure for this affliction.
With a focus on the nutrition and vitality of its customers, Performance Food Centers feels that every juice bar business should support a cause like Augie’s Quest. In an effort to “walk the talk,” the smoothie juice bar supplier assembled staff to develop ideas on how it could support this worthwhile cause.
The result is a delicious, Orange Creamsicle shake that will delight every smoothie juice bar customer. Featuring 100% crushed fruit, Vanilla Whey Protein Isolate and plenty of Vitamin C, Augie’s Shake is sure to please. Available in 900+ Performance Food Centers juice bars across the country, Augie’s Shake will be a perfect way to both recover from a hard workout and help others.
About Augies Quest
Augie’s Quest, the Muscular Dystrophy Association’s ALS research initiative, is an aggressive, cure-driven effort singularly focused on finding treatments and cures for Amyotrophic Lateral Sclerosis (ALS or Lou Gehrig’s Disease). More information: http://www.augiesquest.org/