Three Flavors of Off the Farm Bars: Peanut Butter, PB Chocolate and PB & Jelly on Wood Table
August 25, 2025

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Boost profits with grab-and-go superfood snacks with no prep required. These products increase average ticket size, build customer loyalty, and align with your juice bar’s wellness brand. Performance Food Centers offers wholesale pricing on leading brands like Betty Lou's, Off the Farm Bars, Feel Bars, Jonesbar, Luna Bars, Clif Bars, and Lenny and Larry's.

Brand Snapshots

Betty Lou's – Trusted since 1978, known for natural, gluten-free, non-GMO bars with plant proteins and superfoods. Top sellers: Just Fruit Bars, Nut Butter Balls, Protein Plus Bars, Paleo Protein Bars. Great for upsells and bundled promotions.

Off the Farm Bars – Clean, whole-food bars with nuts, seeds, and adaptogens. High fiber, 7–12g plant protein. Bestsellers: Protein Power, Superfood Energy, Fruit & Nut, and Seed Bars. Perfect for breakfast and mid-day energy boosts.

Feel Bars – Functional nutrition targeting Energy, Recovery, Focus, and Calm. Features adaptogens, omega-rich seeds, and natural protein sources. Strong cross-sell opportunities with smoothies based on customer goals.

Jonesbar – Eco-conscious, minimalist ingredients with sustainable packaging. Plant-based protein, high fiber, and seasonal flavors. Athlete Series appeals to performance-focused customers; Minis drive impulse sales.

Luna Bars – Designed for women’s nutrition. 7–12g protein, fortified with calcium, iron, and B-vitamins. Bestsellers: Luna Protein Bars, Minis, LemonZest, Blueberry Bliss. Popular for breakfast bundles.

Clif – Widely recognized active-lifestyle brand. 9–20g protein options, complex carbs, and fiber. Bestsellers: Clif Originals, Nut Butter Filled, Builders. Easy breakfast or post-workout upsells.

Lenny and Larry’s – Protein cookies with indulgent appeal. Plant-based, fiber-rich, vegan-friendly. Bestsellers: The Complete Cookie, Crunchy Cookies, BOSS! Bar. Great for afternoon snack cravings and smoothie pairings.

Profit Strategies

  • Placement: Stock near checkout for impulse buys.
  • Bundles: Pair smoothies with bars for “breakfast” or “post-workout” packages.
  • Staff Training: Match snacks to customer orders (e.g., Paleo bar with low-carb smoothies).

Extended Hours: Snacks generate revenue outside traditional beverage sales.

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