Performance Food Centers, Inc., dba Simple Again, has created this privacy statement in order to demonstrate our firm commitment to our visitors' and customers' privacy ("Privacy Policy"). The following discloses the type of personally-identifying data collected, as well as the general purpose and/or use of the information gathered, via (the "Simple Again Web Site"). We continually look to improve our features and services. As a result, this statement is updated from time to time. We encourage you to periodically review this page for the latest information on privacy practices at Simple Again. This privacy policy was updated March 26, 2015.  This Privacy Policy is subject to the Terms of Use [link to Terms of Use], which govern your use of the Website.  If you do not agree to the Terms of Use, you should not use the Website.

At Simple Again, your privacy is important to us and we want to make sure you like hearing from us. We, or an agent partner, may contact you to follow-up on requests for information we receive through the Simple Again Web Site but we do not release personally-identifying guest information to other companies for their own marketing purposes.

During the course of your use of the Simple Again Web Site, we may collect some or all of the following information from You when you contact us with comments or feedback about our products or the Simple Again Web Site:

  • Name
  • Address
  • Email Address
  • Telephone Number
  • Age Range

Based on our review of the website, Simple Again does not collect either passport number or emergency contact information.  Simple Again will never collect this information from You without Your knowledge and consent. You always have the right to decline to disclose any or all of the requested information. However, if You decline to disclose certain pieces of information to Simple Again, You may be unable to fully access all of the features of the Simple Again Web Site.

Children Under Age 13

Simple Again does not knowingly collect or solicit personal information from anyone under the age of 13 or knowingly allow such persons to register on the Simple Again Web Site. If you are under 13, please do not attempt to register for the Simple Again Web Site or send any information about yourself to us, including your name, address, telephone number, or email address. No one under age 13 may provide any personal information to or on the Simple Again Web Site or the Simple Again message boards or discussion forums. In the event that we learn that we have collected personal information from a child under age 13 without verification of parental consent, we will delete that information. If you believe that we have any information from or about a child under 13, please contact us using the contact information listed herein.

Use and Sharing of Personal Information

The Personal Information that you provide will be available to us, our agents and representatives.  We use Personal Information to respond to your requests and answer your inquiries, to send you the marketing email you have requested, and for our internal operations purposes.  In addition, Simple Again occasionally shares personal information, such as name and address, with sub-contracted third parties with whom we have partnered to provide specific services to our company or our customers.

Personal information will never be shared with any third party by Simple Again other than for the purposes described in this document. We may disclose your information if:

we believe we are required to do so by law;

we need to do so to protect someone's safety or our rights and property; or

in order to comply with this policy or other policies that may be applicable.

In the event Your information has been shared without Your permission, please contact Simple Again by one of the methods set forth below to have Your information removed from the Simple Again Web Site.

On occasion, mergers, acquisitions, and sales of business assets occur. In the event that Simple Again is ever involved in such a transaction, then personal information may be disclosed to the entity that acquires, is acquired by, or merges with Simple Again or purchases any of its assets.

If you ask us to delete any Personal Information we have about you, we will take all reasonable efforts to delete your Personal Information from our database within a reasonable time frame, but please be advised that we may retain some residual information about you in our backup and archival copies of our database (e.g. our records of deletion).  We may use these backups to send you important service-related communications (e.g. materials related to your registration, your purchases and/or your account) that are not promotional in nature.

These updates may include but are not limited to:

  • Update name and address information
  • Eliminate duplicate addresses
  • Remove your name from our:
  • Postal mailing list
  • Email list

Acceptance of this Policy

By using the Simple Again Web Site, You agree to this policy. We reserve the right, at our discretion, to change, modify, add, or remove portions from this policy at any time. Your continued use of the Simple Again Site following the posting of changes to these terms on this site means you accept these changes.

Message Boards and Discussion Forums

Please be aware that any messages, information or materials posted on our message board are not subject to the terms of this policy. Please do not submit any information to our message boards that you would like to be kept private or secure. Simple Again does not control or regularly review the messages, information or materials posted in the message boards. It is a condition of Your use of the message boards and the Simple Again Web Site that You do not upload to, post, distribute or transmit to or through the Simple Again Web Site any messages, information or materials which violate or infringe in any way the rights of others, or which are libelous, defamatory, obscene, pornographic, threatening, abusive, unlawful or would otherwise violate any law, or encourage such conduct, or which, without Simple Again 's express written consent, contains advertising or any commercial solicitation; post or transmit any material that contains a virus or other harmful component; restrict or inhibit anyone from using and enjoying the message boards.

Other Sites

The Simple Again Web Site may contain links to other sites. Other sites may also reference or link to the Simple Again Web Site. Simple Again is not responsible for the privacy practices or the content of such other sites. Any information you may disclose at these other sites is not governed by this privacy policy. We encourage you to review these policies at any site you visit.


If you feel you have a dispute with Simple Again regarding our privacy policy procedures and practices, or you feel your privacy has been violated, please contact Simple Again by email or by phone.


It is our intent to protect against the unauthorized use of personally-identifying information that we have collected from you. We use a variety of technologies and processes for protection of our customer data. We work to limit the personally-identifying information we provide to outside companies with whom we contract to only what they need to carry out their responsibilities.


"Cookies" are pieces of information that may be placed on your computer by a Web site for the purpose of facilitating and enhancing your communication and interaction with that Web site. Almost all Web sites use cookies for these purposes.

We may use cookies

  • to personalize your visit to the Simple Again Web Site
  • to create overall improvements to the user experience  on the Simple Again Web Site
  • to deliver content consistent with your stated interests and the manner in which you browse and/or buy on our site
  • to save your password (if you have registered with us) so you don't have to re-enter it each time you visit the Simple Again Web Site.


As you use the Internet, a trail of electronic information is left at each web site you visit. This information, which is sometimes referred to as "click-stream data," can be collected and stored by a Web site's server. Click-stream data can tell us, among other things, the type of computer and browsing software you use, the address of the Web site from which you linked to the Simple Again Website, and, in some instances, your e-mail address. We may use click-stream data for various purposes including to determine how much time visitors spend on each page of our site, how visitors navigate throughout the site and how we may tailor our Web pages to better meet the needs of visitors.

Business Information

Information collected from our agent partners specific to the agent and other information used to identify the agency will be used solely for account creation and verification. Other sales information regarding activities that support doing business with Simple Again may be voluntarily provided. Contact information given for the purpose of ordering supplies will not be used for any other purpose than fulfilling those orders.

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