Tell us a little bit about your company (where you are located, what you offer, etc).
Club La Maison opened in 1983 as a health and racquetball facility. We were founded by Philadelphia business and family man Richard Sposato. After 35 years of business, we are still proudly owned by the Sposato family. In August 2015, a club wide renovation transformed us into a full service boutique style health and fitness club. We have 7 different studios including yoga, barre, pilates, cycling, and 3 functional training areas.
How do you utilize PFC for your smoothie/shake bar?
From concept to daily operation PFC is a one stop shop for all of our juice bar needs. Ryan Kehl, Director of Design at PFC, helped us design the perfect layout for our space and was right by our sidethrough every phase of the construction process. Simultaneously, Andrea Fretz, our Regional Manager at PFC, worked alongside us to develop our menu offerings, marketing and ensured we had all necessary ingredients. Lastly, PFC performedan on-site training with our team to ensure everyone was as comfortable and knowledgeable as possible. They even unpacked the 25 plus boxes of products andset-up our juice bar for optimal flow. :)
If there is one thing you could share with someone just starting their own smoothie/shake bar, what would it be?
Focus on making sure your customers know the why: quality ingredients, proper ratios of fats, carbs and proteins, importance of proper refueling after a workout, etc.
Do you have a favorite marketing tip that you feel helped your smoothie/shake bar to grow or connect with your customers?
One thing that doesn't show up on the financial reports is the opportunity a juice bar creates to connect/form relationships. It gives our members and team an opportunity to slow down and create conversations at a personal level. I have had and observed so many positive conversations among members and our team which adds another level of energy to the feel of our club.
What is your favorite smoothie? (Or employee/customer favorite :))
My personal favorite is the Caffeinator and I add a scoop of Peanut Butter. Our 2 top selling shakes are I Love Veggies and the Create-a-Shake option.