Titan Fitness

Tell us a little bit about your company:

Titan Fitness Peoria started in January 2015. The owner purchased a gym that had closed down and needed some TLC.  Chris and his team worked tirelessly to clean it and get it ready to open as “Titan Fitness” in just about 60 days! Having a hands-on, personable staff with a positive attitude has been a big part of their success. Members have said this gym “has heart”, and love working out in a clean, well-kept gym that feels like a second home to many. In June 2023, they opened their flagship location in Pekin, IL. This gorgeous new location has been growing exponentially since day one, and recently they broke ground on another location to replace their original building.  They will be doubling their space and create bigger strength and functional training areas. New location opening in October 2024!

How do you utilize PFC for your smoothie/shake bar?

Big club, big menu!  They offer a large variety of shakes including Refuel & Recover, Meal Replacement, Detox, Low Calorie, and Kids options.  They offer a Shake of the Month AND promote Seasonal menus. They have had success with PFC marketing tools, such as digital slides, banners, and posters!

If there is one thing you could share with someone just starting their own smoothie/shake bar, what would it be?

Cindy, the General Manager, says the key is to be friendly! Show that the staff is willing to help and wants to make them a shake after their workout.  In fact, they’ve been suggesting it to the members on their way out of the gym.  Something simple like, “Hey, did you want a smoothie today?” can make the difference!

Do you have a favorite marketing tip that you feel helped your smoothie/shake bar grow or connect with your customers?

They love our Instagram posts and repost them often.  They also have a TV screen dedicated to our digital slides.  They make copies of our Shake of the Month and Seasonal Menus and put them in frames at the front desk and in other areas of the gym.  Cindy said that members have come in to try our shakes after seeing them on IG!

What is your favorite smoothie?

Their members love Peanut Butter Cup, Berry Berry Good, and Strawberry Slam.  Cindy’s favorite is Java Jolt!  She also mentioned the best thing they did was switch to Flavor Fusions, which are organic and vegan flavorings used in many recipes.  For fitness and nutrition minded people, it’s the best option!

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